I led the transformation of Shillington’s graphic design course into a fully digital, remote learning experience, building custom systems, curriculum, and platforms from the ground up. I also trained and mentored teachers globally, delivered high-impact feedback, and created tools to keep creativity and connection alive online.

As a senior designer and art director, I worked across branding, campaigns, and packaging for national clients including Monarch, Energy Safe Victoria, and TCL. I led shoots, developed guidelines, and shaped design systems that balanced craft, clarity, and commercial goals.

I was the sole designer across eight locations during a full brand transition, creating everything from menus and POS to campaign visuals and photoshoots. I also reimagined the brand in a speculative project, exploring how Fridays could feel bold, fun, and craveable again through a refreshed visual language.

I co-owned and redesigned Sticker Collective, transforming it from a casual print shop into a research-led design business focused on niche communities. I developed an audience quadrant system, automated fulfillment, and scaled sales through targeted design strategy and cultural fluency.

At HBK, I contributed to branding and print design projects for clients such as Biggin & Scott Land, Cabot’s, and Dulux. My responsibilities included developing marketing collateral, signage, and visual identities, collaborating closely with senior creatives to produce cohesive and effective print materials.