I’ve spent the last 12+ years working across design, education, and creative problem-solving. I’ve led teams, mentored students, launched brands, fixed broken systems, and built new ones from the ground up. I’ve art directed campaigns, taught hundreds of students how to think like designers, and helped creative teams stay inspired and on track.
I’m not the loudest in the room, but I ask good questions. I see what needs doing and just get on with it. I care about the work, about the people, and about making things that actually mean something.
At my best, I’m part creative lead, part strategic partner, part teacher. I create spaces where good ideas can grow, where people feel seen, and where the work has a clear point of view.
In the famous words of Rihanna — “Where have you been all my life?”
Honestly, I’m not sure. But here’s a list of where I’ve worked
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I led the transformation of Shillington’s graphic design course into a fully digital, remote learning experience, building custom systems, curriculum, and platforms from the ground up. I also trained and mentored teachers globally, delivered high-impact feedback, and created tools to keep creativity and connection alive online.
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As a senior designer and art director, I worked across branding, campaigns, and packaging for national clients including Monarch, Energy Safe Victoria, and TCL. I led shoots, developed guidelines, and shaped design systems that balanced craft, clarity, and commercial goals.
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I was the sole designer across eight locations during a full brand transition, creating everything from menus and POS to campaign visuals and photoshoots. I also reimagined the brand in a speculative project, exploring how Fridays could feel bold, fun, and craveable again through a refreshed visual language.
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I co-owned and redesigned Sticker Collective, transforming it from a casual print shop into a research-led design business focused on niche communities. I developed an audience quadrant system, automated fulfillment, and scaled sales through targeted design strategy and cultural fluency.
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At HBK, I contributed to branding and print design projects for clients such as Biggin & Scott Land, Cabot’s, and Dulux. My responsibilities included developing marketing collateral, signage, and visual identities, collaborating closely with senior creatives to produce cohesive and effective print materials.